Bruce Baca, President
Coldwell Banker Residential Brokerage - BruceBaca.CBintouch.com

Bachelor of Business Administration, Eastern New Mexico

Bruce is a community outreach leader and supporter of teachers, students, children, residents, and people with the most need in the Greater Tucson area for the past 18 years. With over 30 years of professional experience in the real estate, mortgage lending and retail banking industry, Bruce enjoyed a 25 year career with Wells Fargo, working as a District Manager and also on the National Implementation Team for Wells Fargo Home Mortgage before joining Pima Federal Credit Union in October of 2010. As the Chief Retail Officer for Pima Federal, Bruce oversaw the strategic management of the entire Retail Financial Center Network including the Marketing Department and the Community Outreach efforts for the organization.

Bruce transitioned to becoming your local Real Estate Connection at Coldwell Banker. Bruce is responsible for the service and overall buying and selling experience of clients in the Oro Valley, Marana and Tucson markets.
Bruce’s consultative approach to helping clients is reflected by the numerous referrals he receives as a trusted and engaged community leader.

Bruce is a 18 year resident of Tucson, who is originally from the Santa Fe, New Mexico area. Bruce is an avid U of A football fan and enjoys spending quality time with his wife, Flo. Flo is dedicated to the education and well-being of children in Tucson.

They have been married for 25 years. Their 22 year old daughter Marissa, is a graduate of the Amphi School District and is currently the Assistant Tennis Coach for the University of Northern Colorado. Their son Joshua, is a Sophomore at Chapman University in California. The family is committed to improving the economic conditions of the people of our community.

Bruce is also a Board of Director for Greater Oro Valley Chamber of Commerce.